Apple Inc on Wednesday introduced new iPhone 14 models which are capable of using satellites to send emergency messages. It also unveiled an adventure-focused Ultra Watch for sports like diving and triathlons.
The products will test whether Apple’s relatively affluent customer base will keep spending in the face of rising inflation.
Prices of the high-end iPhone 14s are the same as last year’s iPhone 13 models. But Apple dropped its cheapest option, the iPhone mini, meaning the cheapest model now costs $100 more than last year.
The iPhone 14 will start at $799 and the iPhone Plus at $899 and be available for preorder starting Sept. 9. The iPhone Pro will cost $999 and the iPhone Pro Max $1,099 and be available Sept. 16.
Apple said its satellite SOS will work with emergency responders. It also said that in some situations, users will be able to use its FindMy app to share their location via satellite when they have no other connectivity.
Other companies are working on similar functions. SpaceX founder Elon Musk said last month it is working with T-Mobile to use its Starlink satellites to connect phones directly to the internet.
Apple’s iPhone 14 Plus model will have a larger screen like Apple’s iPhone Pro models but an A15 processor chip like the previous iPhone 13.